About


I've always been deeply passionate about health, fitness, and nutrition, although I struggled with consuming as many calories as I could to fuel my active lifestyle.

This has led me to eat plenty of energy bars, protein bars, and flapjacks to fuel my endeavours conveniently.

In line with the typical Gen Z mindset, I thought it would be a wise (if not, vein) idea to start a TikTok page where I reviewed all of the energy bars, protein bars, and flapjacks out there.

This page received a lot of engagement, particularly from the community of ultra-endurance performers and extreme adventure enthusiasts who heavily rely on these types of foods.

After speaking to over 150 enthusiasts in this space, I learned about their unique needs and preferences - essentially, what they would like to see in a new product.

Subsequently, I developed my specialised flapjacks - Phoenix Bars - specifically towards the very particular and demanding requirements of ultra-endurance enthusiasts and extreme adventurers.

Phoenix Bars contain a substantial 552 calories, 66 grams of carbohydrates, 18g of protein and 8 vitamins and minerals - whilst being extremely compact and lightweight. They are also easy to eat, easy to digest, vegan, gluten free, climate resilient, made in the UK and can even be mixed with water to make a nutritious porridge.

Excitingly, I only launched Phoenix Bars in April 2024 and I have been overwhelmed by the support my bespoke flapjacks have received within the endurance and expedition communities!

If you have any questions about Phoenix Bars, any guidance on how to raise awareness about my exciting product within these areas, or have any suggestions on individuals, groups or organisations that I should connect with - please contact me via my contact details at the bottom of this page!

James Frost (Founder & Sole Employee)

 

 

Customer Reviews

Based on 121 reviews
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97.6
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Sofya Lebedeva
Very Lightweight

Delicious, lightweight and nutritious. Perfect as a post-workout or a mid-adventure refuel.

a
alain recoules
Phoenix bars

I bought 25 phoenix bar , which were very useful in helping all the team to reach 5300 m of altitude in Nepal..

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Anonymous
Fuel for my Big Adventures

Easy to eat and worth the carry for what you get from it. Great product. I’ll be using them from now on for my big adventures. I’ll be sure to order more before the spine race.

A
Alex Bance
Great product

I tried Phoenix Bars whilst training for the Centurion Winter 100 and I found it really good to be able to take on 552 calories pre-race. I always struggle eating prior to a race especially if it’s an early start. So to be able to take on so many calories in one bar suits me perfectly. Taste was refreshingly not too sweet.

Using it whilst running, I broke off sections and had little and often mixing it with gels in between. This worked well.

All in all pretty impressed will be adding them to my running vest for the Winter 100!

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Ed Trafford
High-Calorie, Very Lightweight

I purchased Phoenix Bars for my 24-hour run as they are very lightweight, as well as being high in calories, and I thought they were a great product.

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