Introducing Phoenix Bars - specialised flapjacks meticulously crafted to fuel your toughest adventures and endurance challenges. Phoenix Bars possess all of the following unique and exciting features:

Calorie-Dense: Each flapjack delivers a substantial but compact 552 calories.

Ultra High-Carb: Packed with 66 grams per flapjack which delivers a combination of both fast and slow-release energy. 

Versatility: Each flapjack can be mixed with water to form a porridge or smoothie for a variety of consumption.

Easily Digestible: Vegan, GMO-free and crafted with gluten-free oats - optimising not only performance but also supporting your gut health and preventing heartburn.

Easy-To-Eat & Open: Engineered for convenience, our packaging is effortlessly accessible and the Phoenix Bar's coconut oil base ensures that the bars effortlessly crumble and melt in your mouth, making them exceptionally convenient for on-the-go consumption.

Climate-Resilient: The coconut oil base prevents the bars from freezing in cold climates and ensures they don’t melt in hot climates, making them ideal for diverse environmental conditions.

Compact & Portable: Weighing a mere 120 grams.

Taste & Texture Excellence: Backed by a recent acceptability study boasting a remarkable 98% approval rate, our current vanilla flavour offering promises a delightful taste and pleasing texture, without being sickly sweet.

Altitude Optimised: Phoenix Bars contain essential nutrients like iron, vitamin E, vitamin B1, and B7, addressing specific needs for maintaining health and performance at high altitudes. The bar's coconut oil base means that it also doesn't freeze as easily in colder climates.

18g Protein: Promoting satiation and aiding recovery on the go.

Nutritionally Dense: Loaded with 8 different vitamins and minerals, including manganese and phosphorous, supporting both energy and overall health.

Sustainable: Vegan, recyclable, ethically produced, palm oil-free, raw, and avoids freeze-drying.

Ready to Eat: No cooking or water required, embodying simplicity and nourishment on the move.

Long Shelf Life: Up to 1 year best-before date, guaranteeing freshness.

Chopped into Chunks: Can be chopped into calorie-dense bite-sized pieces for easy snacking.

Made in the UK: Manufactured by a BRCGS certified manufacturer, ensuring the highest health, safety, and quality standards for Phoenix Bars.

​***OCEAN ROWERS​***: Phoenix Bars can make up to 50% of your wet ration allocation for your rowing journey.

Typical Values

Per 100g / Per Bar (120g)

Energy: 459kcal/552kcal

Fat: 19g/ 23g

of which saturates: 9.5g/ 11g

Carbohydrate: 55g / 66g

of which sugars: 24g / 29g

Fibre: 3.8g / 4.6g

Protein: 15g / 18g

Salt: 0.34g / 0.41g  

Vitamins & Minerals (%RI*)

(per 100g / per 120g)

Vitamin E: 2.0mg (17%) / 2.4mg (20%)

Vitamin B1 (Thiamine): 0.33mg (30%) / 0.4mg (36%)

Vitamin B7 (Biotin): 7.9ug (16%) / 9.5ug (19%)

Phosphorus: 251mg (36%) / 301mg (43%)

Iron: 4.0mg (29%) /4.8mg (34%)

Zinc: 1.9mg (19%) / 2.28mg (23%)

Copper: 0.34mg (34%) / 0.41mg (41%)

Manganese: 1.6mg (80%) / 1.9mg (96%)

Ingredients: Gluten Free Oats (32%), Glucose Syrup (Sulphites), Sugar, Coconut Oil, Soya Protein Isolate (7%), Pea Protein Crisp (6%) [Pea Protein, Rice Flour, Rice Starch], Rapeseed Oil, Gluten Free Oat Flour, Emulsifier: Glycerol; Caramelised Sugar Syrup, Natural Vanilla Flavouring (1.3%), Antioxidant: Tocopherol-Rich Extract.

Allergy Advice: for allergens, see ingredients in bold. May contain nuts, peanuts, cereals, containing gluten and milk.

Rat Race Adventure Store: Rat Race is one of the world's leading providers of extreme ultra-endurance events and adventures. They facilitate some of the most unique events globally such as The Wall, Coast-to-Coast and Man vs. Mountain.

The Altitude Centre: The UK’s number 1 altitude training specialist and the go-to place for training for some of the world's most extreme challenges. Over the years, their clients have taken on the world's tallest peaks, set world records and won Olympic gold medals.

Base Camp Food: A specialist store which has years of experience and expertise supporting and supplying nutrition and equipment for some of the most extreme expeditions across the globe - such as the World's Toughest Row and the Marathon Des Sables.