Watch James in 22 seconds (sound on, captions included)
Why I built Phoenix Bars
Hi, I'm James.
I started Phoenix Bars at 23 after 150 conversations with ultra endurance athletes, extreme adventurers and people who struggle to eat enough calories.
Every design choice came directly from one of those conversations.
I'm obsessed with Phoenix Bars being the single best specialist product on earth for people who need to maximise their calorie intake when something is making eating difficult.
I pack every order from my home in Surrey, and I reply to every email myself, usually the same day.
★★★★★5.0 from 362 verified reviews
"I use Phoenix Bars between breakfast and dinner. They keep me full and energised, and one bar sees me through the whole day."
Made in the UK in small batches. Hand-packed by James in Surrey. Used at Marathon des Sables, the South Pole, and in everyday situations where food feels hard.
Most sports nutrition was built for short, intense bursts. Phoenix Bars were built for the opposite. Long efforts, extreme environments, and situations where eating is hard.
★ The best combination
Phoenix Bar
Energy gels
Standard energy bars
Protein bars
Traditional porridge
Calories per serving
557kcal
~100 kcal
~250 kcal
~200 kcal
~150 kcal
Carbs per serving
66g
~22g
~30g
~15g
~27g
Protein per serving
19g
0g
~8g
~20g
~4g
Calorie density
4.64cal/g
1.4 cal/g
3.8 cal/g
3.5 cal/g
3.8 cal/g (dry)
Format flexibility
Eat as a bar, or mix with water for porridge
Liquid only
Bar only
Bar only
Porridge only, needs hot water
Not sickly sweet
✓
✗
✗
✗
Sometimes
All Phoenix Bar values per 120g bar (Cherry Bakewell). Competitor values are typical category averages from leading UK products. Sources available on request.
“I built Phoenix Bars after 150 conversations with athletes, expedition leaders and people who struggle to eat enough. If you recognise yourself in any of these, this product was built for you.”
- James, founder
Built for when consuming enough calories is hard
Three kinds of people choose Phoenix Bars when getting enough calories takes effort.
★★★★★362 verified reviews·5 average rating
·
Judge.me verified
When you are burning calories faster than you can eat them
If you are 30 hours into an ultra and the thought of another gel makes you gag, Phoenix Bars are for you.
557 calories in a 120g bar. Eat it as a flapjack on the move, or stir it into hot water for porridge when you can no longer chew.
★★★★★
“These bars provided the tasty, high-calorie, compact nutrition I needed to fuel my Marathon Des Sables. I will be using them for future ultramarathons.”
Dan R., Marathon Des Sables 2026 ✓ Verified
Used at Marathon des Sables · The Spine · Atlantic Row · Lakeland 100 · Bob Graham Round · LEJOG · Trans Alba
When every gram in your pack has to deliver calories
If you are carrying 5,000+ calories a day into a place where food has to work at minus 45, Phoenix Bars are for you.
Soft enough to eat through a balaclava. Will not freeze, will not melt. Two-year shelf life for pre-trip stocking.
★★★★★
“I took 25 Phoenix Bars on my Mount Denali summit attempt. Last time I climbed Denali I lost 16 pounds. With Phoenix Bars, I only lost 8.”
Rick W., Mount Denali expedition ✓ Verified
Used at Mount Everest · Mount Denali · Manaslu · Ama Dablam · Peak Lenin · Polar expeditions · Indian Himalayas
When your appetite is gone but you still need the calories
If you are trying to maintain weight through a difficult period and three full meals a day feels impossible, Phoenix Bars are for you.
557 calories in a soft, easy-to-eat bar. Stir into warm milk or water when even chewing feels like too much.
★★★★★
“I use Phoenix Bars between breakfast and dinner. They keep me full and energised, and one bar sees me through the whole day.”
Mauro S., verified customer ✓ Verified
Used for At home · Low-appetite days · Recovery periods · Long working hours · Travel days · Difficult eating periods
If you can comfortably hit your daily calorie target on normal food, Phoenix Bars are probably not for you. Phoenix Bars are built for when getting enough calories takes effort.
"557 calories. 120 grams. 19 design choices, each made for a reason."James, Founder
Up to557kcal per bar
Up to66gof carbohydrate
Up to19gof protein
120gbar weight
Phoenix Bars are specialised high-calorie nutrition bars designed for extreme endurance activities, expeditions, and situations where maintaining adequate calorie intake is difficult. Each compact, lightweight bar delivers up to 557 calories, making Phoenix Bars a calorie-dense food option for athletes, adventurers, and individuals who struggle to consume enough calories. In these situations, a calorie-dense food option like Phoenix Bars can help increase calorie intake without relying on large meals. Phoenix Bars are also available to customers across Europe, USA and Canada, including the Netherlands, France, Belgium, and Germany.
Every Feature, Explained
Tap any benefit for the story behind it.
Up to 557 Calories Per Bar:
A calorie-dense energy bar, each Phoenix Bar delivers up to a substantial 557 calories per bar.
Highly Compact, Lightweight & Portable:
Minimal bulk, maximum energy. Designed to help you save weight and space whilst trekking, mountaineering and during ultra-endurance events - where every gram counts.
Up to 66g of Carbohydrates:
Phoenix Bars are high in carbohydrates - delivering a strategic mix of fast- and slow-release carbs to power multi-day adventures, trail ultras, and high-altitude expeditions.
Can Be Made into Porridge or Smoothie:
Add water or milk (hot or cold) to turn your bar into a nutritious warm porridge or quick recovery smoothie. This approach can be particularly useful during endurance activities and expeditions, where compact, calorie-dense nutrition is important and eating full meals may be impractical.
Easily Digestible:
100% vegan, gluten-free, and GMO-free. Built for easy digestion in high-output scenarios and at altitude, with gut-friendly ingredients that minimise risk of digestive issues - essential for ultra runners and expedition enthusiasts alike.
Easy-To-Eat & Open:
Soft texture that melts in your mouth - easy to eat even with gloves or in sub-zero conditions.
Tasty Without Being Sickly Sweet:
Six delicious, neutral flavour options - preventing flavour and palate fatigue. Ideal for ultras, offshore sailing, multi-day adventures, or continuous efforts when over-sweetened snacks become unappealing.
James's note"Not sickly sweet" was the single most-requested change in my 150 pre-launch conversations with ultra athletes. We landed on six neutral flavours so you can rotate through a long effort without getting palate fatigue.
Natural Ingredients:
Made from real, whole ingredients like gluten-free oats, coconut oil, pea and soy protein, and plant-based nutrients.
Climate-Resilient:
Won't freeze in sub-zero temperatures or melt in extreme heat. Built for polar regions, ski touring, ski mountaineering, desert crossings, and jungle heat — a climate-proof energy bar for every type of extreme environment.
James's noteThese have been used at the South Pole at minus 45 and across the Marathon des Sables in 50-degree desert heat. The recipe is built to hold its texture either side of that range.
Up to 19g of Protein:
Supports muscle maintenance and recovery during and after high-output efforts. Essential for ultra-endurance races, military personnel and multi-day expeditions.
Chopped into Chunks:
Each bar can be chopped into bite-sized pieces for convenient snacking. Perfect for trail ultras, climbing and fastpacking.
8 Vitamins & Minerals:
Packed with 8 essential, naturally occurring vitamins and minerals — including iron, manganese, phosphorus, and B vitamins — plus MCTs from coconut oil for steady, sustained energy.
Altitude Optimised:
Formulated with nutrients that support performance at high-altitude climbing and mountaineering, including iron, vitamin E, B1, and B7 — helping oxygen delivery and energy regulation in thin air.
Sustainable:
Vegan, palm oil-free, and ethically produced with eco-conscious shipping options — perfect for the sustainably-minded adventurer or eco-conscious ultra runners.
Gluten-Free & Vegan:
Ideal for coeliacs, plant-based athletes, and mixed dietary groups — no compromises on performance or inclusivity.
Robust:
Built tough for real-world use. Comes in water-resistant packaging that won't crush or tear. Made for ultras, mountains, the arctic and everything in between.
Ready to Eat:
No prep, no waiting. Just open and fuel. Perfect for race-day nutrition, emergency scenarios, or when you simply need calories fast.
Long Shelf Life:
Up to 2-year best-before date — great for expedition planning, ultra race drops, or emergency kits.
Made in the UK:
Hand-crafted by an experienced manufacturer to meet the highest standards in quality, food safety, and performance nutrition - trusted by ultra athletes, mountaineers, and expedition enthusiasts worldwide.
James's noteI drive up to the factory whenever batches are being made. Worth the trip to be in the room. Every order then gets hand-packed by me from home in Surrey.
Nutritional Information, Every Flavour
All values per 120g bar. The ★ marks each macro's leader. Tap a flavour for the full breakdown.
FlavourCaloriesCarbsProtein
Cherry Bakewell55760.1g18.2g
Energy557 kcal
Fat26.5g
of which saturates12.0g
Carbohydrate60.1g
of which sugars18.2g
Fibre4.4g
Protein18.2g
Salt0.17g
Vitamins & Minerals (%RI)
Vitamin E (α-tocopherol equiv.)5.2mg (43%)
Vitamin B1 (Thiamine)0.4mg (33%)
Vitamin B7 (Biotin)9.9µg (20%)
Phosphorus303mg (43%)
Iron3.2mg (23%)
Zinc1.9mg (19%)
Copper0.4mg (36%)
Manganese2.0mg (102%)
Vanilla (Original)55266g18g
Energy552 kcal
Fat23g
of which saturates11g
Carbohydrate66g
of which sugars29g
Fibre4.6g
Protein18g
Salt0.41g
Vitamins & Minerals (%RI)
Vitamin E (α-tocopherol equiv.)2.4mg (20%)
Vitamin B1 (Thiamine)0.4mg (36%)
Vitamin B7 (Biotin)9.5µg (19%)
Phosphorus301mg (43%)
Iron4.8mg (34%)
Zinc2.3mg (23%)
Copper0.41mg (41%)
Manganese1.9mg (96%)
Chocolate53462.5g18.7g
Energy534 kcal
Fat22.0g
of which saturates12.6g
Carbohydrate62.5g
of which sugars18.7g
Fibre6.08g
Protein18.7g
Salt0.17g
Vitamins & Minerals (%RI)
Vitamin E (α-tocopherol equiv.)11.23mg (94%)
Vitamin B1 (Thiamine)0.29mg (26%)
Vitamin B7 (Biotin)10.22µg (20%)
Phosphorus298.13mg (43%)
Iron4.01mg (29%)
Zinc2.36mg (24%)
Copper0.45mg (45%)
Manganese2.47mg (124%)
Apple & Cinnamon52965.9g17.6g
Energy529 kcal
Fat20.8g
of which saturates11.8g
Carbohydrate65.9g
of which sugars22.2g
Fibre5.5g
Protein17.6g
Salt0.18g
Vitamins & Minerals (%RI)
Vitamin E (α-tocopherol equiv.)1.76mg (15%)
Vitamin B1 (Thiamine)0.44mg (41%)
Vitamin B7 (Biotin)11.13µg (22%)
Phosphorus363.4mg (52%)
Iron3.37mg (24%)
Zinc2.22mg (22%)
Copper0.38mg (39%)
Manganese2.49mg (125%)
Salted Caramel53063.7g18.2g
Energy530 kcal
Fat21.7g
of which saturates12.3g
Carbohydrate63.7g
of which sugars19.4g
Fibre4.58g
Protein18.2g
Salt0.65g
Detailed vitamin & mineral breakdown for this flavour available on request.
Ginger52763.8g18.1g
Energy527 kcal
Fat21.4g
of which saturates12.1g
Carbohydrate63.8g
of which sugars19.1g
Fibre4.72g
Protein18.1g
Salt0.18g
Detailed vitamin & mineral breakdown for this flavour available on request.
Values are typical and based on the Lorama Foods nutritional calculator. They may vary slightly batch to batch. For lab-verified data, please contact us.
Every Ingredient, Every Flavour
Full ingredient declarations for all six flavours. Allergens are in bold.
Allergy Advice: For allergens, see ingredients in bold. Made in an environment that handles egg, gluten, milk, nuts, peanuts, sesame, soy and sulphites. May contain nuts, eggs, sesame, peanuts and milk.
Phoenix Bars are high-calorie nutrition bars designed to provide a compact, energy-dense food option for extreme endurance activities, expeditions, and situations where maintaining adequate calorie intake can be difficult.
How many calories are in a Phoenix Bar?
Each Phoenix Bar delivers up to 557 calories per bar, making it significantly more calorie-dense than standard energy bars or snacks.
Who are Phoenix Bars designed for?
Phoenix Bars are designed for ultra-endurance athletes, expedition teams, mountaineers and individuals seeking a high-calorie food option during periods of reduced appetite or unintended weight loss.
Are Phoenix Bars suitable for people with reduced appetite?
Phoenix Bars can be suitable for individuals looking to increase calorie intake when appetite is reduced, as they provide a large amount of energy in a small, soft, and easy-to-eat format. Our guide on high-calorie food when eating is difficultexplains why calorie density matters when appetite is limited.
Can I order Phoenix Bars in the USA, Netherlands, France, or elsewhere in the EU?
Yes. Phoenix Bars can be ordered from USA, Europe and Canada, including the Netherlands, France, Belgium, and Germany. International orders may be processed by local customs, and you may be asked to pay import VAT or handling fees before delivery.
