Introducing Phoenix Bars - specialised flapjacks meticulously crafted to fuel your toughest adventures and endurance challenges. Phoenix Bars possess all of the following unique and exciting features:

552-Calories: Each flapjack is extremely calorie-dense, delivering a substantial but compact 552 calories, packing as much energy as possible into each bite.

Highly Compact, Lightweight & Portable: Minimising the weight you need to carry, as well as helping to save space.

66g of Carbohydrates: Delivering an impactful combination of both fast and slow-release energy. 

Versatility: Each flapjack can be mixed with water (cold or hot) or milk to form a porridge or smoothie for a variety of consumption.

Easily Digestible: Vegan, gluten-free and GMO-free - optimising not only performance but also supporting your gut health and preventing heartburn.

Easy-To-Eat & Open: The Phoenix Bar's coconut oil base ensures that the bars effortlessly melt in your mouth, making them exceptionally convenient for on-the-go consumption.

Tasty Without Being Sickly Sweet: Lightly flavoured with vanilla for a balanced taste that isn’t sickly sweet, allowing you to consume these specialised flapjacks for extended periods without experiencing flavour and palate fatigue.

Climate-Resilient: The coconut oil base prevents the bars from freezing in cold climates and ensures they don’t melt in hot climates, making them ideal for diverse environmental conditions.

18g Protein: Promoting satiation and aiding recovery on the go.

Made in the UK: Manufactured by a BRCGS certified manufacturer, ensuring the highest health, safety, and quality standards for Phoenix Bars.

Nutritionally Dense: Loaded with 8 different vitamins and minerals, including manganese and phosphorous, and powered by MCTs (medium-chain triglycerides) from coconut oil, delivering sustained energy and various health benefits.

Altitude Optimised: Phoenix Bars contain essential nutrients like iron, vitamin E, vitamin B1, and B7, addressing specific needs for maintaining health and performance at high altitudes. The bar's coconut oil base means that it also doesn't freeze as easily in colder climates.

Sustainable: Vegan, recyclable, ethically produced, palm oil-free, raw, and avoids freeze-drying.

Chopped into Chunks: Can be chopped into calorie-dense bite-sized pieces for easy snacking.

Gluten-Free: Crafted with certified gluten-free oats, Phoenix Bars are safe for those with gluten sensitivities, offering easy digestion without compromising on taste or performance.

Ready to Eat: No cooking or water required, embodying simplicity and nourishment on the move.

Long Shelf Life: Up to 1 year best-before date, guaranteeing freshness.

​***OCEAN ROWERS​​​***: Phoenix Bars can make up to 50% of your wet ration allocation for your rowing journey (Worlds Toughest Row).

Typical Values

Per 100g / Per Bar (120g)

Energy: 459kcal/552kcal

Fat: 19g/ 23g

of which saturates: 9.5g/ 11g

Carbohydrate: 55g / 66g

of which sugars: 24g / 29g

Fibre: 3.8g / 4.6g

Protein: 15g / 18g

Salt: 0.34g / 0.41g  

Vitamins & Minerals (%RI*)

(per 100g / per 120g)

Vitamin E: 2.0mg (17%) / 2.4mg (20%)

Vitamin B1 (Thiamine): 0.33mg (30%) / 0.4mg (36%)

Vitamin B7 (Biotin): 7.9ug (16%) / 9.5ug (19%)

Phosphorus: 251mg (36%) / 301mg (43%)

Iron: 4.0mg (29%) /4.8mg (34%)

Zinc: 1.9mg (19%) / 2.28mg (23%)

Copper: 0.34mg (34%) / 0.41mg (41%)

Manganese: 1.6mg (80%) / 1.9mg (96%)

Ingredients: Gluten Free Oats (32%), Glucose Syrup (Sulphites), Sugar, Coconut Oil, Soya Protein Isolate (7%), Pea Protein Crisp (6%) [Pea Protein, Rice Flour, Rice Starch], Rapeseed Oil, Gluten Free Oat Flour, Emulsifier: Glycerol; Caramelised Sugar Syrup, Natural Vanilla Flavouring (1.3%), Antioxidant: Tocopherol-Rich Extract.

Allergy Advice: for allergens, see ingredients in bold. May contain nuts, peanuts and milk.

Rat Race Adventure Store: Rat Race is one of the world's leading providers of extreme ultra-endurance events and adventures. They facilitate some of the most unique events globally such as The Wall, Coast-to-Coast and Man vs. Mountain.

The Altitude Centre: The UK’s number 1 altitude training specialist and the go-to place for training for some of the world's most extreme challenges. Over the years, their clients have taken on the world's tallest peaks, set world records and won Olympic gold medals.

Base Camp Food: A specialist store which has years of experience and expertise supporting and supplying nutrition and equipment for some of the most extreme expeditions across the globe - such as the World's Toughest Row and the Marathon Des Sables.

Roxy Rowing Expeditions: Professionally organised and skippered rowing adventures by the world’s #1 in ocean rowing - Rannoch Adventure. Rowing an ocean is considered the ultimate physical and mental challenge over a prolonged period where the right nutrition is key to success.